AKA resume, AKA professional profile. This can be paper, electronic or video format, depending on the employer and job sector.

Your personal brand is the unique combination of skills and experiences that make you different from others. Have a positive online social media presence. You will be Googled!

What makes you, you? What are you proud of? What motivates you? What positive impact do you have on the world around you? Volunteering, clubs and community work all count.

Relate your skills and competencies to the job description. If the employer states teamwork is essential, use the keyword “teamwork” in your CV.

Applicant Tracking Systems (ATS) use scanners to sort applications by keywords. Make sure you have your current studies; highest qualifications and GCSE results including English and maths. Look up “optimisation” and find the keywords that match the job description so you get past the robots.

Start a digital conversation. Most people have social media accounts, so why not upload your CV or video CV, for recruiters to find you using Search Engine Optimisation (SEO). Post regularly adding links to blogs, websites or items of interest. Use hashtags relevant to the industry

The end is the world of work! If you have any work experience, or part-time job start with that. It demonstrates your commitment and work ethic. Consider scenarios where you have performed well in the workplace.

Don’t be tempted to lie about your qualifications, skills or experiences. You will be found out. Keep it real and relevant so you are confident to talk about it fluently when your asked at your interview.

Ensure that you use the appropriate CV format and language for the role you are applying for. Creative roles may need something very different to two sides of A4, try a video for example. Match the job description text for each job application – mirror what they ask for.

Keep It Short and Simple. Two sides of A4 paper, use bullet points, no abbreviations, put work experience in date order starting with the most recent. List interesting hobbies that are creative or team based – not socialising!